Private Pay Crash Course Online
The self-paced course for therapists building a private pay practice.
THE PRIVATE PAY CRASH COURSE
You know you want to build a private pay practice. You're just not sure how to actually get there from where you're standing right now.
Maybe you're still taking insurance and watching reimbursements shrink while the paperwork grows. Maybe you're undercharging and you know it, but raising your rates feels impossible. Maybe you've been thinking about going private pay for a year and you're still circling the runway, waiting to feel ready.
You will not feel ready. Nobody does. You decide, and then you build. This course is how you build.
WHAT THIS IS
The Private Pay Crash Course Online is the self-paced version of the workshop therapists have paid to attend live. Seven modules that walk you through the exact process of building a private pay practice, with worksheets you actually fill out and coaching on the parts where people get stuck.
This is a working course, not a lecture you put on in the background. You watch a module, you do the worksheet, you move to the next one. You can get through it in an afternoon, but the people who change their practices are the ones who stop and do the work in each section.
You get lifetime access. Come back to the pricing module the night before you raise your rates. Rewatch the niche section six months from now when you refine your focus. It's yours to keep.
What You’ll Walk Away With
Your Starting Point
Name your why and set the foundation, so the fear that shows up later has something to run into.
Your Money Story
Surface the money beliefs quietly running your pricing, and rewrite the one holding you back.
Leaving Insurance
A real map for the transition. The three exit paths, how to sort your caseload, and what to say to clients.
Your Ideal Client & Niche
Stop serving everyone. Build a niche statement specific enough that the right clients recognize themselves.
Pricing
Replace feelings-based pricing with a number built on what you need, then believe you can charge it.
Networking & Referrals
Build the relationships that fill private pay practices, and practice the conversations that felt awkward.
Your 30-Day Plan
Turn everything into one dated, specific plan and one next step you can take this week.
Lifetime Access
Come back to any module anytime. It's yours to keep.
Real results from the workshop
"I walked into this workshop thinking I just needed a clearer niche statement. I walked out realizing I'd been playing small in ways I didn't even notice. The exercises helped me nail down exactly who I serve and how to speak to them in a way that feels natural instead of sales-y. The money-mindset work cracked something open for me. I left feeling clearer, bolder, and a whole lot more confident about the direction of my practice."
Jenn Bovee, The Mental Wellness Center"If you are wondering if this workshop is like any other practice builder, it is not. DJ's teaching style, the worksheets, and the formulas he created are spot on. My biggest takeaway was working on my mindset around money and how to calculate my rate. Highly recommend."
Esther Lapite"My biggest takeaway was realizing how much money-related trauma we carry as clinicians and how deeply it shapes our ability to grow and sustain our practices. This work helped me shift my mindset and make more confident business decisions. I'd absolutely recommend it to any therapist who wants to expand both their clinical and financial well-being."
Felicia Kanu, LMSW"You gave clear, actionable steps in addition to the all-important abundance mindset work. I left feeling excited to implement my action steps. Your help evaluating and shaping my niche statement was super useful, and I've been implementing it all week."
Bria Tavakoli, LPCC, MA, MS"I thought I knew my niche, but DJ helped me focus it down to crystal clear. Now I know how to explain not only who I serve, but how I help them, in one clear sentence."
Ashley Marie Eckstein, LMFT, Certified EFT Couples TherapistWHY THIS IS WORTH IT
You could piece this together on your own. Free articles, podcasts, trial and error. It took me years to figure this out that way, and some of those years were expensive. This course is the shortcut past the mistakes I already made.
Here's the honest math. One 90-minute strategy call with me is $400. This course is less than that, and instead of ninety minutes, you get the entire framework, for life, at your own pace. It's also the recorded version of a workshop people paid to attend once, live. You get it forever.
One 90-minute strategy call with me is $400. This is the entire framework, for life, at your own pace.
Use code LAUNCH for $276. After that it goes to $395 and stays there.
ENROLL NOW AND SAVEWHO THIS IS FOR
This is for licensed therapists and clinicians who are done waiting. Whether you're still fully paneled and planning your exit, or already private pay and want to do it with more intention, this course meets you where you are and gives you the steps.
It's not for someone looking for a magic trick or an overnight full caseload. It's for someone ready to do the work.
WHAT COMES NEXT
When you finish, you'll have a solid foundation. If you want ongoing strategic support, the Strategy Group is where course graduates keep the momentum going. But you don't need it to start. You have everything you need in this course.
Private pay isn't a dream. It's a decision. You're already making it.