You don't have to figure this out alone.
I built this side of Private Pay Practitioners because most therapists I talked to had read the books, watched the webinars, and joined the free groups, and they were still stuck. They didn't need more information. They needed people in the room with them, working the same questions.
These are the group experiences I run. Each one is for a different stuck place.
Find yours.
You don't know who you actually serve
You can name your niche when someone asks, but the words sound generic when you say them out loud. Your website lists eight specialties. Your Psychology Today profile reads like a buffet. You suspect that's part of why your inquiries aren't converting.
This is what the Private Pay Accelerator is built for. Eight weeks, structured, working chapters one and two of the Playbook in real time with a small cohort. Niche statements get built in the room. Ideal client work happens with feedback. You leave with something you can actually say out loud and put on your website.
You’re undercharging, on insurance, or both
You can't keep up with what your life costs. Maybe you're still on insurance panels and you've outgrown them. Maybe you're private pay already but charging less than you need. Either way, your rate hasn't moved enough, you can't quote it without flinching, and you give discounts you can't afford.
This is what the Strategy Group is built for. Twelve sessions over six months, every other week, capped at six therapists. We work your real numbers, your real timeline, your real fears, whether that's the math of leaving insurance or the math of finally raising your rates. You leave the insurance world or your old pricing the way I did, on purpose, with a plan, not in a panic.
You haven’t learned the foundation yet
You've been on the fringe of all this. You've heard me on a podcast or read a few of my posts. You're not ready to commit to a cohort or a membership. You want one day, the whole framework, the foundation, and then you decide what's next.
That's the Crash Course. Three and a half hours, quarterly, the full Private Pay Practitioners framework taught live. Group format, Q&A, you leave with the playbook in your head and a clear sense of what to do first.
You need ongoing accountability and community
You don't need a six-month cohort. You need a steady place to land. People in the same work, doing it with you. A monthly call where you bring whatever is up that week. A community where you don't have to translate the terms every time.
That's Patreon. Insider, Essential, and Founders each get you different levels of access. The two paid coaching tiers (Essential and Founders) include monthly group coaching calls with me.
You need actual referrals, not theory about referrals
Networking events tell you to "show up and be yourself." Then you stand around with a glass of water for forty minutes. You leave with three business cards and no real connections.
This is what the Referral Room is for. Monthly. Seventy-five minutes. Small group. Structured so the relationships actually go somewhere.
Still not sure where to start?
The right group is the one you can actually commit to. Not the biggest one. Not the most expensive. The one whose price, format, and time fit what you can give right now.
If you're new to the framework, the Crash Course is the lowest-commitment way in. If you already know the framework and need ongoing support, Patreon is the place. If you're working on niche, the Accelerator. If you're building the whole practice over six months, the Strategy Group. If you need referrals, the Referral Room.
I'm in all of them with you.
What the clients are saying….
Just do it. Set aside the fear and excuses. Receiving help means less day-dreaming and more doing and becoming what you envision and hope for. —Victoria Lopez, LMHC
“DJ is extremely thoughtful, direct, and creative in his mentorship approach. I appreciated that he was able to find a helpful balance between encouraging my growth in skills I wanted to grow, and also call me in on some mindsets that were holding me back (e.g., my business is indeed "for profit").” —Coaching Client, 2026
DJ Burr will help you transform the way you view private pay therapy. —Raven Ransom, LCMHC