Reading about private pay is easy. Building it is the hard part.

The Private Pay Practitioners Playbook gave you the strategy. This workbook helps you actually build the thing.

This isn't a journal. It's a construction manual.

Guided exercises, fill-in frameworks, and implementation tools designed to transform knowledge into action. Work through each section over 90 days and emerge with a complete, functioning private pay practice—not just ideas about one.

What You'll Build:

Your complete private pay business plan. Your ideal client profile that attracts the right people. Word-for-word scripts customized to your voice. A marketing system that works without feeling salesy. Your consultation process from first contact to signed agreement. A 90-day implementation timeline with weekly action steps. Your insurance exit strategy with specific milestones. Networking systems that generate referrals consistently. Financial projections based on your real numbers.

The Structure:

Weeks 1-2: Foundation. Get clear on your why, your who, and your numbers. Complete myth-busting exercises. Run income calculators. Make the decision with data, not fear.

Weeks 3-4: Marketing and Client Experience. Audit your messaging. Build your client journey map. Create your consultation script. Design your onboarding process.

Weeks 5-6: Growth Systems. Develop authentic networking habits. Create sustainable service offerings. Master the CEO mindset exercises.

Weeks 7-8: Scaling and Implementation. Plan for client retention and ethical endings. Design your growth path. Lock in your next 30 days of action.

What's Inside:

Pre-work assessment. Income calculators. Decision matrix. Fear inventory with processing exercises. Complete insurance exit roadmap with scripts. Ideal client avatar builder. Niche discovery exercises. Website messaging audit. 30-day social media planner. Consultation script templates. Client journey mapping tools. Networking habit trackers. Service delivery planners. CEO time management worksheets. Retention and offboarding frameworks. Scaling assessment tools. Accountability systems.

Who This Is For:

Therapists, counselors, social workers, and mental health professionals ready to implement. Clinicians who learn by doing. Practitioners who've consumed business content but struggle to turn it into action. Anyone building a private pay practice who wants a systematic approach.

Can You Use This Without The Playbook?

Yes—the workbook stands alone with all frameworks and exercises you need. But the Playbook provides deeper context and strategic thinking behind each section. For best results, use them together.

About the Author:

D.J. Burr, LMHC, LPC founded the 15,000+ member Private Pay Practitioners community and wrote The Private Pay Practitioners Playbook (#1 in Practice Management). He owns ABLE Life Recovery, a virtual practice specializing in addiction and trauma recovery. DJ built his own private pay practice and now helps hundreds of therapists do the same.

Private pay isn't a dream. It's a decision. This workbook helps you build it.