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Business Coaching Services for Private Pay Clinicians

Three ways to work together, depending on where you are. Pick the path that fits. Everything under it was built for that stage.

Self-Paced Resources — Workbooks, toolkits, bundles, and reports you work through on your own time, at your own pace.
See the self-paced resources

Strategy and Audit — A focused call or a full review, for when you have a specific question or want a senior set of eyes on what you have already built.
See strategy sessions and audits

Work With Me 1:1 — Half-day, full-day, and six-week containers for therapists ready to do sustained work on their practice with me alongside them.
See the 1:1 containers

If you're not sure where to start, the free rate calculator is a good first stop, or message me directly.

DJ Burr, LMHC, LPC

Founder, Private Pay Practitioners

Courses

Online course cover titled “So You Want to Be Private Pay” by DJ Burr, LMHC, LPC, featuring the Private Pay Practitioners logo.

My one-hour readiness guide for therapists thinking about private pay. A video and a 14-page workbook to help you get clear on where you stand before you start building.

Online course cover for the Private Pay Crash Course by DJ Burr, LMHC, LPC, featuring a Private Pay Practitioners logo.

The self-paced course for therapists building a private pay practice. Seven modules with worksheets you actually fill out: your starting point, your money story, leaving insurance, niche, pricing, referrals, and a 30-day plan. Lifetime access.

“DJ Burr will help you transform the way you view private pay therapy.”

- Raven Ransom, LCMHC

“100% worth the investment, and then some! DJ's wisdom is invaluable based on his personal experience but also his ongoing investment in his expertise.” - Dr. Maria S.

DJ is extremely thoughtful, direct, and creative in his mentorship approach. I appreciated that he was able to find a helpful balance between encouraging my growth in skills I wanted to grow, and also call me in on some mindsets that were holding me back (e.g., my business is indeed "for profit"). -Anonymous

I would say DJ is a highly skilled and compassionate facilitator. He understands how to offer strong direction while allowing and encouraging your unique gifts to flourish. I feel a greater sense of conviction around my values, faith in our therapeutic community, and optimism in my own career as a result of his coaching. - Kelly Stever, LMHC

Live Cohorts

Cover graphic for a live cohort titled “Private Pay Strategy Group,” featuring a green private-pay practitioners logo and DJ Burr, LMHC, LPC.

Every other Tuesday, 5 to 7pm ET, Feb 2 to Jul 20, 2027, $1,200, capped at 8.

Course cover for The Private Pay Accelerator group by DJ Burr, LMHC, LPC

Wednesdays 6 to 8pm ET, Feb 3 to Mar 24, 2027, 8 sessions, $1,500, capped at 10

Strategy & Audit

Strategy & Audit

Filters

Psychology Today Profile Rewrite

A done-for-you Psychology Today profile, written for you in five business days. Send your website link and I handle the rest.

Full description:
Most therapists write their Psychology Today profile once and never look at it again. Or they sit in front of that blank Personal Statement box for two hours and end up with something that sounds like every other profile on the page.

This takes it off your plate.

You get a Word doc with two complete versions of your profile, each written to fit the fields you already see in your PT backend:

Personal Statement
Note on Finances
Note on Credentials
Note on Top Specialties
Note on Therapy Types

Pick the version that sounds most like you, paste it in, and you're done. You handle the checkboxes and logistics. I write the words that help the right client recognize themselves and reach out.

What I need from you: your website link, and your current Psychology Today profile link if you have one.

Turnaround: five business days from purchase.

Good to know before you buy:
Delivery is within five business days of your completed form. Revisions are not included, which is why you get two full versions to choose from. Because this is custom writing, refunds aren't available once I've started. You're responsible for confirming everything in your profile is accurate before you publish it.

$175.00
Niche Positioning Report + Outreach Templates

You know what you specialize in. But putting it into words that actually attract the right clients — and knowing who to reach out to — is where most therapists get stuck.

The Niche Positioning Report gives you your ideal client profile, your messaging angles, a niche statement written for your website and directories, a 30-second pitch, referral source recommendations, and pricing strategy. All written specifically for your niche, your state, and your income goals. I review every submission personally. You get honest feedback, not a generic template.

New this round: three customizable outreach templates for your top three referral sources. These are Word docs written for your specific niche, ready for you to personalize and send. No more staring at a blank email wondering how to introduce yourself to a physician's office, a school counselor, or a colleague who could refer to you.

Turnaround: 3 business days

Want a website audit too? The Visibility Starter Bundle includes the Niche Positioning Report plus a Mini Website Audit for $175, saving you $22.

Reviews

"So concrete that I had a To Do list immediately." — Margaret H.

"Tailored, easy to understand, clear and concise... the suggestions were invaluable." — Erica C.

"The guidance on ideal client language and potential referral sources was especially valuable... I feel much more confident moving forward!" — Jessica E.

"I used the insight and made changes to my website. It has helped a lot in being more clear!" — Sarah N.

"So concrete that I had a To Do list immediately. It's that clear. Do it!" - Margaret H.

"Greatest value was seeing my niche reflected through someone else's eyes... wish this had existed when I first opened." - Alison D.

"I felt genuinely seen... will give me bravery in adjusting my rates." - Jacqui N.

$99.00
Website + Profile Audit

You know your online presence matters. But you don't know if it's actually working.

Is your homepage clear? Can visitors tell who you help in 5 seconds? Does your Psychology Today profile speak to your ideal client or sound like every other listing? Is your "Book Now" button doing its job or hiding in a corner? Are you showing up in search results, or invisible?

The mini Website + Profile Audit answers those questions.

I'll review your website and one directory profile (Psychology Today, TherapyDen, Inclusive Therapists, or another of your choice) and deliver a personalized report covering:

  • Homepage Clarity - Is it immediately obvious who you serve?

  • Messaging Match - Does your site language align with your niche?

  • Directory Alignment - Does your Psychology Today (or other directory) profile match your website?

  • Call-to-Action Flow - How easy is it to book with you?

  • Mobile Experience - Does your site work on phones?

  • SEO Basics - Are your page titles helping or hurting you?

You'll get an overall assessment, category-by-category breakdown, specific observations from YOUR site and profile, and prioritized action items ranked by impact.

Turnaround: 3 business days

This is practical feedback from a fellow practitioner, not a technical audit.

Reviews

"So concrete that I had a To Do list immediately." — Margaret H.

"Tailored, easy to understand, clear and concise... the suggestions were invaluable." — Erica C.

$99.00
Visibility Starter Bundle -- Niche Positioning Report + Mini Website Audit

You cannot fix your website messaging if your niche is not clear. And a niche report without checking whether your website actually reflects it is only half the work. This bundle tackles both.

The Niche Positioning Report gives you your ideal client profile, your messaging angles, a niche statement written for your website and directories, a 30-second networking pitch, referral source recommendations, and pricing strategy -- all written specifically for your niche, your state, and your income goals. I review every submission personally. You get honest feedback, not a generic template.

The Mini Website Audit reviews your homepage clarity, messaging match, call-to-action flow, mobile experience, and SEO basics. You receive a report with prioritized action items ranked by impact -- so you know exactly what to fix first.

Delivery Timeline: 3 business days

$175.00

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