Private Pay Crash Course

What This Is:

This isn't a lecture. It's a working session. You'll leave with clarity on your niche, a pricing strategy that actually makes sense for your life, and a 30-day action plan you can start implementing immediately.

Cameras required. Participation expected.

What We Cover:

• Money mindset - Your relationship with money and how it's affecting your business decisions

• Pricing strategy - Calculate what you actually need to charge (not what you think you're worth)

• Ideal client clarity - Write your niche statement in real-time

• Networking that works - Practice coffee meeting conversations through live role-play

• Marketing essentials - What actually gets clients in the door

• 30-day action plan - Leave with specific next steps, not vague ideas

What You Get:

• 3.5 hours of live teaching and coaching

• Worksheets and templates

• 30-day recording access

• A room full of therapists who get it

Investment:

$300 (Early bird and Patreon member discounts available)

FAQs

What if I can't make it live? You'll have 30-day access to the recording. But the magic happens in real-time — the role-plays, the hot seat coaching, the community energy. Attend live if you can.

What if I don't get everything I need? The workshop is a starting point. If you want ongoing support, you can book a consultation, join the 6-Week Intensive, or become a Patreon member for continued access.

Is this for brand new therapists or experienced practitioners? Both. If you're considering private pay or already in it but struggling, this workshop meets you where you are.

What Past Attendees Say:

"I walked into this workshop thinking I just needed a clearer niche statement. I walked out realizing I'd been playing small in ways I didn't even notice. The money-mindset work cracked something open for me. I left feeling clearer, bolder, and a whole lot more confident about the direction of my practice." — Jenn Bovee, The Mental Wellness Center

"I thought I knew my niche, but DJ helped me focus it down to crystal clear. Now I know how to explain not only WHO I serve, but HOW I help them in one clear sentence!" — Ashley Marie Eckstein, LMFT

"My biggest takeaway was realizing how much money-related trauma we carry as clinicians and how deeply it shapes our ability to grow and sustain our practices. Doing this work in community helped me build awareness, shift my mindset, and make more confident business decisions." — Felicia Kanu, LMSW

Upcoming Workshop Dates:

All workshops run 12:00pm - 3:30pm EST

Saturday, January 10, 2026 12:00pm - 3:30pm EST / 9:00am - 12:30pm PST - FULL

Not ready for a workshop?

Start with the book: The Private Pay Practitioners Playbook

Join the free community: Private Pay Practitioners (Facebook)

Get ongoing support: patreon.com/privatepay