Private Pay Crash Course
A 3.5-hour live workshop for therapists ready to build sustainable private pay practices.
What This Is:
This isn't a lecture. It's a working session. You'll leave with clarity on your niche, a pricing strategy that actually makes sense for your life, and a 30-day action plan you can start implementing immediately.
Cameras required. Participation expected.
What We Cover:
Money mindset - Your relationship with money and how it's affecting your business decisions
Pricing strategy - Calculate what you actually need to charge (not what you think you're worth)
Ideal client clarity - Write your niche statement in real-time
Networking that works - Practice coffee meeting conversations through live role-play
Marketing essentials - What actually gets clients in the door
30-day action plan - Leave with specific next steps, not vague ideas
What You Get:
3.5 hours of live teaching and coaching
Worksheets and templates
30-day recording access
A room full of therapists who get it
Investment:
$300 (Early bird and Patreon member discounts available)
FAQs
What if I can't make it live? You'll have 30-day access to the recording. But the magic happens in real-time — the role-plays, the hot seat coaching, the community energy. Attend live if you can.
What if I don't get everything I need? The workshop is a starting point. If you want ongoing support, you can book a consultation, join the 6-Week Intensive, or become a Patreon member for continued access.
Is this for brand new therapists or experienced practitioners? Both. If you're considering private pay or already in it but struggling, this workshop meets you where you are.
What Past Attendees Say:
"I walked into this workshop thinking I just needed a clearer niche statement. I walked out realizing I'd been playing small in ways I didn't even notice. The money-mindset work cracked something open for me. I left feeling clearer, bolder, and a whole lot more confident about the direction of my practice." — Jenn Bovee, The Mental Wellness Center
"I thought I knew my niche, but DJ helped me focus it down to crystal clear. Now I know how to explain not only WHO I serve, but HOW I help them in one clear sentence!" — Ashley Marie Eckstein, LMFT
"My biggest takeaway was realizing how much money-related trauma we carry as clinicians and how deeply it shapes our ability to grow and sustain our practices. Doing this work in community helped me build awareness, shift my mindset, and make more confident business decisions." — Felicia Kanu, LMSW
Upcoming Workshop Dates:
TBD
Not ready for a workshop?
Start with the book: The Private Pay Practitioners Playbook
Join the free community: Private Pay Practitioners (Facebook)
Get ongoing support: patreon.com/privatepay
Money, Pricing & Sustainability for BIPOC Therapists
A 2-hour live workshop for BIPOC therapists ready to go deeper and uncover how their money stories are directly affecting their practice building, and develop strategies to overcome what’s keeping them stuck!
This isn't the usual "just raise your rates" conversation.
We're going deeper.
The money trauma you inherited. The guilt about charging what you need. The pressure to stay accessible while your white colleagues charge $250 without apology. The voice that says "who are you to charge that?"
Building a sustainable private pay practice as a Black therapist comes with layers that most business advice doesn't touch.
This workshop does.
What We'll Cover:
The money stories we inherited and how they show up in our practices
The specific traps Black therapists fall into around pricing and accessibility
How to calculate what you actually need to charge (not what feels "acceptable")
Rate raising without guilt or over-explanation
Building sustainability beyond just the numbers
Permission to be well-paid, well-rested, and still serving your community
This is reflection AND strategy. Come ready to look at your relationship with money honestly. Leave with a clear picture of what sustainable looks like for you.
Details:
Next Event Date: TBD