You decided to move toward private pay. Or you are seriously considering it. Either way, you are sitting there wondering what to do this week.
This toolkit is for you.
The Private Pay Quick Start Toolkit is built for the therapist who needs direction without having to read an entire book first. It walks you through what to do in week one, week two, week three, and week four. Not aspirational. Actual.
You can read it in about an hour. You can return to specific sections when you hit a stuck point. You can stop overthinking and start doing.
Section 1: Your First Week
The niche statement starter (formula, five examples, how to test it in 48 hours)
The "two coffee meetings a month" approach
Your 30-second introduction
Section 2: Your First Month
Building your initial referral list (the 20-name exercise)
The referral conversation framework (anchor, ask, close)
Four outreach templates you can use this week
Your simple weekly visibility rhythm (one hour, three actions)
Section 3: Common Stuck Points
Rate paralysis and the reframe that fixes it
"But my supervisor said" and the permission to outgrow it
"I don't have a niche yet" (yes you do, here is how to find it)
"I feel like I'm bothering people" (you're not)
Section 4: Your 30-Day Action Plan
Week-by-week breakdown of what to do
What to expect at the end of 30 days
A short video overview from DJ to orient you to the toolkit and give you context for how to use it.
Therapists who just decided to build a private pay practice. Therapists thinking about leaving insurance who want to know what the first 30 days actually look like. Therapists who have been stuck in planning mode and need to start moving.
$47
WELLNESS for 25% off through May 31. ACCESS35 for BIPOC practitioners, 35% off.
You decided to move toward private pay. Or you are seriously considering it. Either way, you are sitting there wondering what to do this week.
This toolkit is for you.
The Private Pay Quick Start Toolkit is built for the therapist who needs direction without having to read an entire book first. It walks you through what to do in week one, week two, week three, and week four. Not aspirational. Actual.
You can read it in about an hour. You can return to specific sections when you hit a stuck point. You can stop overthinking and start doing.
Section 1: Your First Week
The niche statement starter (formula, five examples, how to test it in 48 hours)
The "two coffee meetings a month" approach
Your 30-second introduction
Section 2: Your First Month
Building your initial referral list (the 20-name exercise)
The referral conversation framework (anchor, ask, close)
Four outreach templates you can use this week
Your simple weekly visibility rhythm (one hour, three actions)
Section 3: Common Stuck Points
Rate paralysis and the reframe that fixes it
"But my supervisor said" and the permission to outgrow it
"I don't have a niche yet" (yes you do, here is how to find it)
"I feel like I'm bothering people" (you're not)
Section 4: Your 30-Day Action Plan
Week-by-week breakdown of what to do
What to expect at the end of 30 days
A short video overview from DJ to orient you to the toolkit and give you context for how to use it.
Therapists who just decided to build a private pay practice. Therapists thinking about leaving insurance who want to know what the first 30 days actually look like. Therapists who have been stuck in planning mode and need to start moving.
$47
WELLNESS for 25% off through May 31. ACCESS35 for BIPOC practitioners, 35% off.
